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Content Marketing Manager

Council on International Educational Exchange • Full-time • Remote (United States) • 2w ago

Position: Content Marketing Manager

Reports to: Director of Marketing

Department: High School Outbound

Location: U.S.-based remote

Who we are:

CIEE is a non-profit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world.

Why work with us:

You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives; our alumni change the world. Be part of the change!
You will receive a competitive total rewards package (only applicable for U.S. employees).CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:
Paid time off and Parental leave
Gym Reimbursement Program
Employee Assistance Program
Short-term & Long-term Disability
6 floating Fridays (based on our eligibility rules)
CIEE Study Abroad and TEFL Program discounts
403(b) Retirement Plan with employer contribution
Insurance Coverage (life, travel, medical, dental, and vision)
Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study-abroad locations, with facilities and staff in 29 countries. Additionally, we help international participants from over 140 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 77-year-old mission to make the world a more peaceful place.

Who you are:

The Content Marketing Manager plays a central role in informing and executing the HSOB content marketing strategy. From auditing current asset needs to managing new content development/production and coordinating its distribution and monitoring its performance, this role is a unique opportunity for a copywriter looking to grow into a broader content marketing role.

We’re looking for candidates with strong writing skills as well as an interest or experience in strategic planning. In this role, you’ll author content (web and email copy, blog posts, brochure copy, etc) but also work with external collaborators (i.e., freelancer graphic designers or video editors) to bring to life new content ideas.

This role reports directly to the Director of HSOB Marketing and will collaborate internally with an HOSB Marketing Coordinator and the larger CIEE Digital Marketing Team and SEO specialist to plan the execution and distribution of our content across the HSOB digital ecosystem and track performance to inform content optimization over time.

What you’ll do:

Support the development of the HSOB content marketing strategy.
Map out a communication plan across audiences and coordinate a plan with the social calendar.
Author original copy and edit existing copy across touch points (email nurture tracks and drip campaigns, text, web, print, video), both for automated messaging and ad hoc communications.
Supervise blog and social media engagement.
Develop a plan to generate 3rd party site reviews.
Report on content performance and optimization.
Other duties as assigned.

What you’ll bring:

The ideal candidate will possess:

Knowledge Requirements:
Bachelor’s degree in marketing, advertising, business management, or related field.
A minimum of 3-4 years’ experience in marketing or a related function at an agency or internal marketing department.
Skill Requirements:
Excellent written and verbal communication skills.
Excellent project management and organizational skills.
Excellent knowledge of Microsoft Office.
Ability to prioritize and balance multiple projects simultaneously.
Comfortable with web-based project management tools and collaboration technologies.
Creative problem solving with a “can-do mentality”.
Flexible, change-embracing in a rapidly evolving work and market environment.
Ability to relate to and work with a wide variety of stakeholders
Optional/Plus:
International experience is a plus.

CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply.

Due to federal regulations, a reference and background check will be conducted as a condition of employment.