Manager, Communications (Digital)

CalOptima • Full-time • Orange, California, United States • 1w ago

Manager, Communications (Digital)

CalOptima

CalOptima Health is seeking a highly motivated Manager, Communications (Digital) to join our team. The Manager, Communications (Digital) will lead the strategy, development and execution of content and messaging of CalOptima Health's digital communications, including oversight of member-facing messaging across platforms such as texting, email, IVR and organization website. The incumbent will work collaboratively with the Senior Manager, Communications (Editorial) and across the organization to manage external vendors, guide internal stakeholders and provider partners, and ensure that all digital outreach aligns with CalOptima Health's mission, strategic priorities and regulatory requirements. This role requires a strong understanding of digital tools and platforms, exceptional project management skills, and the ability to translate complex public health information into accessible, member-centered content. The incumbent will play a key role in developing governance structures, driving innovation and maintaining compliance across digital campaigns while also serving as a cross-functional leader and mentor to elevate digital communications practices across the organization. The incumbent must be strategic, detail-oriented and proactive, with the ability to manage high-impact projects and respond effectively to crisis communications scenarios. The nature of the department is dynamic and fast-paced, which requires both excellent task management and independent problem-solving skills. The incumbent will be deadline-driven and technology-savvy to ensure the overall effectiveness of CalOptima Health's digital communications.

Position Information:

Department: Communications
Salary Grade: 314 - $99,902 - $159,843 ($48.03 - $76.8476)
Work Arrangement: Partial Telework
**This position is eligible for telework in California.**

Duties & Responsibilities:

45% - Leadership Functions
Cultivates and promotes a mission-driven culture of high-quality performance, with a member focus on customer service, consistency, dignity and accountability.
Directs and assists the team in carrying out department responsibilities and collaborates with the leadership team and staff to support the department's short- and long-term goals/priorities.
Hires, manages, trains, reviews and sets goals for direct report staff.
Strategically leads and expands CalOptima Health's multi-channel digital communications program, including texting, email, IVR and website, to support our mission, strategic priorities and member engagement goals.
Manages external digital communications vendors to ensure timely execution of campaigns, adherence to contractual deliverables and alignment with CalOptima Health's texting program and policy.
Collaborates with leaders in departments across the organization to monitor the needs for digital communications and plans staff's work accordingly.
Engages with provider partners as needed to ensure appropriate alignment between CalOptima Health's digital communications channels and those used by delegated entities.
Identifies/sources additional technology resources as needed.
50% - Program Oversight
Leads the digital communications strategy and content of member-facing messaging across platforms such as texting, email, IVR and organization website in consideration of audience needs and regulatory requirements. Works with internal clients to provide guidance, writing and editing support of written content materials to ensure accuracy, consistent messaging and appropriate writing style.
Develops and manages content across digital platforms - including websites, email, SMS and internal tools - using digital content management systems (e.g., Sitecore Cloud, Ushur Studio) and other job-specific applications (e.g., Adobe Creative Suite, Microsoft Office).
Interprets and applies complex regulatory guidance to ensure compliant digital outreach while maintaining member trust and engagement.
Designs, implements and maintains campaign governance structures (e.g., stakeholder committees, workstreams, tracking tools) to ensure strategic alignment, efficiency and transparency in digital communications planning.
Translates complex public health initiatives into member-friendly digital content using accessible language and culturally responsive messaging, including in multiple threshold languages.
Serves as a cross-functional liaison and lead collaborator across departments (e.g., Regulatory Affairs and Compliance, Quality, IT, Customer Service) to coordinate digital campaign development, resolve issues and align communications with organizational priorities.
Develops and maintains dashboards of digital performance metrics to ensure campaigns are meeting target goals.
Develops website layouts using a content management system.
Ensures the accessibility of website content and digital communications in consideration of language, page design and functionality, including structuring the content to optimize for screen readers and other assistive technology.
Develop and maintain documentation and knowledge bases (e.g., desktop procedures, campaign trackers, best practices, standard operating procedures) to ensure continuity and scalability of digital communications efforts.
5% - Other
Completes other projects and duties as assigned.

Minimum Qualifications:

Bachelor's degree in communications, public relations, journalism, English or related field PLUS 5 years of experience in professional editing and writing required; an equivalent combination of education and experience sufficient to successfully perform the essential duties of the position such as those listed above may also be qualifying.
Demonstrated capability with technology tools, including but not limited to project management tools, digital communications platforms, website content management system and basic HTML.

Preferred Qualifications:

2 years of supervisory experience.
Professional experience in the health care or human services environment using effective verbal and written skills.
Familiarity with communicating to low-literacy populations, meeting technical accessibility needs and following guidelines/regulations related to Medi-Cal/Medicare.

Required Licensure / Certifications:

Knowledge & Abilities:

Develop rapport and establish and maintain effective working relationships with CalOptima Health's leadership and staff and external contacts at all levels and with diverse backgrounds.
Work independently and exercise sound judgment.
Communicate clearly and concisely, both orally and in writing.
Work a flexible schedule; available to participate in evening and weekend events.
Organize, be analytical, problem-solve and possess project management skills.
Work in a fast-paced environment and in an efficient manner.
Manage multiple projects and identify opportunities for internal and external collaboration.
Motivate and lead multi-program teams and external committees/coalitions.
Utilize computer and appropriate software (e.g., Microsoft Office: Word, Outlook, Excel, PowerPoint) and job specific applications/systems to produce correspondence, charts, spreadsheets, and/or other information applicable to the position assignment.

Physical Requirements (With or Without Accommodations):

Ability to visually read information from computer screens, forms and other printed materials and information.
Ability to speak (enunciate) clearly in conversation and general communication.
Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
Lifting and moving objects, patients and/or equipment 10 to 25 pounds

Work Environment:

If located at the 500, 505 Building or a remote work location:

Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.
There are no harmful environmental conditions present for this job.
The noise level in this work environment is usually moderate.

If located at PACE:

Work is typically indoors in a clinical setting serving the frail and elderly.
There may be harmful or hazardous environmental conditions present for this job.
The noise level in this work environment is usually moderate to loud.

If located in the Community:

Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.
Employee will occasionally work outdoors in varied temperatures.
There may be harmful or hazardous environmental conditions present for this job.
The noise level in this work environment is usually moderate to loud.

About CalOptima Health:

CalOptima Health is the single largest health plan in Orange County, serving one in four residents. Our motto - "Better. Together." - is at the heart of our mission to serve members with excellence, dignity and respect. We are a public agency made up of compassionate leaders and professionals working together to strengthen our community's health. We are continuing to build a culture that promotes diversity and inclusion within our community where employees have a sense of belonging, and are valued for their ideas, contributions, and their unique individual perspectives they bring. CalOptima Health has been recognized as one of Orange County's best places to work, so we know there is something special about our organization. It is why people choose to work here and why they choose to stay!

About our Benefits & Wellness options:

At CalOptima Health, we know that a healthy and happy workforce is a thriving workforce, which is why we offer a comprehensive benefits package, including participation in the California Public Employees Retirement System (CalPERS), low-cost medical/vision/dental insurance options, and paid time off. To support quality work-life balance, we allow flexible scheduling during core business hours, telework options for some positions, and a wellness program featuring diverse activities. Additionally, CalOptima Health contributes 4% of pensionable earnings to a 401(a) retirement program with no required employee contribution. For those who are interested in additional retirement savings, employees have access to 457(b) retirement plans with pre/post-tax contribution options. For more information, please click on the 2025 CalOptima Health Benefits Guide regarding our comprehensive benefits and wellness package.

IMPORTANT APPLICATION INFORMATION AND INSTRUCTIONS

Applications will be accepted on a continuous basis until a sufficient number of qualified applications have been received. The deadline for the first review of applications is August 13, 2025at 9:00 PM (PST). Applicants are encouraged to apply early. Applicants that apply after the first review are not guaranteed to be considered for this recruitment. This recruitment may close at any time without notice after the first review date.

The selection process may include, but is not limited to, a skills assessment, phone screen and interview.

The successful candidate will be required to undergo a reference / background check (to include a conviction record) and if applicable also pass a post-offer pre-employment medical examination (which will include a drug screening). Internal CalOptima Health applicants should apply through InfoNet.

Communication regarding your application will be sent to the email address listed on your application. Please check your email, including your SPAM folder, regularly throughout the recruitment process. You can also visit your candidate portal to receive the most up to date status of your application.

CalOptima Health is committed to attracting, hiring, and retaining a diverse staff, where we will honor your unique experiences, identity, and perspectives. Our organization strives to create and maintain a workplace environment that is inclusive, equitable and welcoming so we can truly be Better Together.

CalOptima Health is an equal opportunity employer and makes all employment decisions on the basis of merit. CalOptima Health wants to have qualified employees in every job position. CalOptima Health prohibits unlawful discrimination against any employee, or applicant for employment, based on race, religion/religious creed, color, national origin, ancestry, mental or physical disability, medical condition, genetic information, marital status, sex, sex stereotype, gender, gender identity, gender expression, transitioning status, age, sexual orientation, immigration status, military status as a disabled veteran, or veteran of the Vietnam era, or any other consideration made unlawful by federal, state, or local laws. CalOptima Health also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has, or is perceived as having, any of those characteristics.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation at (714) 246-8400 if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability.

To apply, please visit: https://jobs.caloptima.org/jobs/manager-communications-digital-505-city-parkway-west-california-united-states